Associate Director TAS Digital, Ernst and Young

David cares deeply about business models, product innovation, brand strategy, and their impact on overall business strategy. To him, this means acquiring a deep knowledge of customer needs, understanding the competitive landscape and your USP, and combining this knowledge with iterative and incremental product development and benefit-centric marketing.

In 2014, David made his first successful exit after growing a company’s revenue 400% in 5 years, developing a deep competency in strategic turnarounds. In 2015 he completed both the Stanford Graduate School of Business-National University of Singapore Executive Programme in International Management as well as the NUS Executive Education Strategic Management Programme.

In 2016, he founded RE-PC.org, a charity initiative renewing old laptops for distribution to the children of low-income families in Singapore and SEA. In his day job as Principal Brand Strategist at Brandspace Advisory, he consults and provides brand strategy and business model innovation that drives actual go-to-market strategy for creating genuine customer resonance and lasting brand equity for revenue growth.

In his spare time, David enjoys opportunities to nurture startups and as such is a mentor for the DBS Hotspot Pre-Accelerator program, Startup Weekend 2016, the SMU BIG Incubator, and the SUTD Enterprise Center startup incubator. He is also the co-trustee for a registered charitable trust focusing on poverty, education, and healthcare.